How to Increase Trustpilot Reviews: A Complete SEO-Friendly Guide

Meta description: Learn how to increase Trustpilot reviews ethically and effectively. Discover strategies to boost customer feedback, improve ratings, and grow trust with realistic examples and actionable tips.

Target keywords: increase Trustpilot reviews, get more Trustpilot reviews, improve Trustpilot ratings, boost customer reviews, Trustpilot review strategies

Introduction

Trustpilot is one of the world’s most popular review platforms, widely used by consumers to evaluate businesses and make informed purchasing decisions. For companies, having a strong presence on Trustpilot with authentic, positive reviews can boost credibility, improve search visibility, and drive sales.

However, many businesses struggle to encourage customers to leave reviews. This guide provides actionable, ethical strategies to increase Trustpilot reviews, build customer trust, and maintain a strong online reputation.

Why Trustpilot Reviews Matter

Consumer Trust: 90% of consumers read online reviews before purchasing. Positive reviews build credibility.
Search Engine Optimization (SEO): Reviews can improve Google rankings for branded searches and product pages.
Conversion Rate: High review counts and positive ratings increase the likelihood of sales.
Business Insights: Customer feedback highlights areas for improvement, helping you refine products or services.

Optimize Your Trustpilot Profile

Before asking for reviews, ensure your Trustpilot profile is complete and professional:

Branding: Include a high-quality logo, banner, and a consistent business name.
Business Description: Write a concise, keyword-rich description of your company and services.
Categories: Ensure your business is listed under the correct category.
Links: Use Trustpilot badges on your website, email signatures, and social media profiles.
Respond to Reviews: Engage with existing reviews, thanking customers and addressing concerns.

SEO Tip: Use relevant keywords in your profile description and in responses to reviews to improve search visibility.

Ask Customers for Reviews

The most effective way to increase Trustpilot reviews is to actively request them:

1. Timing Matters

Send review requests shortly after the purchase or service completion, while the experience is fresh.
Avoid contacting customers immediately after purchase if they haven’t yet used the product or service.

2. Personalized Requests

Use the customer’s name and reference the product or service they purchased.
Example: “Hi John, we hope you’re enjoying your new headphones! We’d love if you could share your experience on Trustpilot.”

3. Multiple Channels

Email: Include a clear CTA linking to your Trustpilot review page.
SMS: Send a short, polite reminder with a link to leave a review.
Website: Place a visible Trustpilot review button on your homepage or thank-you page.
Social Media: Encourage satisfied customers to share their experiences.

Make Leaving a Review Easy

Friction reduces review submissions. Simplify the process:

Direct Links: Provide a one-click link to your Trustpilot review page.
Step-by-Step Instructions: For less tech-savvy customers, briefly explain how to submit a review.
Mobile-Friendly Options: Ensure the review process is simple on smartphones and tablets.

Incentivize Without Violating Rules

Trustpilot prohibits incentivizing reviews for a positive rating. However, you can ethically encourage participation:

Offer incentives for leaving a review, regardless of its score (e.g., enter a monthly raffle for all reviewers).
Encourage honest feedback rather than promising rewards for 5-star reviews.
Promote community benefits: “Your feedback helps us improve and helps other customers make informed choices.”

Follow Up with Customers

Sometimes, customers need gentle reminders:

Automated Email Sequences: Send one or two reminders if they haven’t left a review within 7–14 days.
Friendly Tone: Avoid aggressive language; keep it helpful and polite.
Multiple Touchpoints: Remind customers via email, SMS, or social media posts when appropriate.

Respond to Reviews and Build Trust

Engagement with reviews encourages more submissions and enhances your reputation:

Thank Positive Reviewers: Acknowledge their time and feedback.
Address Negative Reviews Professionally: Apologize, provide solutions, and invite further discussion offline.
Showcase Reviews: Highlight positive reviews on your website, newsletters, or social media to encourage others to contribute.

Leverage Your Website and Post-Purchase Journey

Review Widgets: Embed Trustpilot widgets on your website, product pages, and checkout pages.
Thank You Pages: Include a CTA asking for a review immediately after purchase confirmation.
Order Follow-Up Emails: Send a personalized thank-you email with a review request.
Packaging Inserts: Include small cards or notes in physical shipments encouraging reviews.

Promote Reviews on Social Media

Share positive Trustpilot reviews on platforms like Instagram, Facebook, and LinkedIn.
Encourage followers to leave reviews after experiencing your products or services.
Use visuals, video testimonials, and success stories to make review sharing more engaging.

Monitor Analytics and Track Performance

Trustpilot and Google Analytics provide insights on your review campaigns:

Track the number of reviews per week.
Monitor the average rating and note trends.
Identify which channels (email, website, social media) drive the most reviews.
Adjust strategies based on what works best for your audience.

Realistic Creator Comments

Sarah, online retailer: “We added a review request email a week after purchase with a direct link to our Trustpilot page. Within three months, our review count tripled, and we noticed more customers trusted our store.”

Michael, SaaS company owner: “Responding personally to each review, both positive and negative, encouraged more customers to leave feedback. It made our brand appear approachable and increased reviews by 40%.”

Priya, boutique e-commerce owner: “We started embedding Trustpilot widgets on our checkout page and website. Many customers mentioned it was easy to leave a review immediately after purchase, which led to a significant uptick in new reviews.”

Common Mistakes to Avoid

Asking Too Soon or Too Often: Bombarding customers with requests can create frustration.
Ignoring Negative Feedback: Not responding damages credibility.
Incentivizing Positive Reviews: Only ethically encourage honest reviews.
Complex Submission Process: Complicated instructions reduce participation.
Not Tracking Results: Without monitoring, you won’t know which strategies are effective.

30-Day Trustpilot Review Growth Checklist

Optimize your Trustpilot profile.
Add Trustpilot review links to email, SMS, and website.
Send personalized review requests post-purchase.
Include CTA on thank-you pages and in packaging inserts.
Automate follow-up reminders for non-responders.
Respond to all reviews, positive and negative.
Share reviews on social media.
Monitor analytics weekly to identify trends.
Highlight top reviews in newsletters.
Adjust strategies based on feedback to continually improve.

Conclusion

Increasing Trustpilot reviews is not about shortcuts; it’s about creating an excellent customer experience, simplifying the review process, and actively engaging with your audience. By optimizing your profile, strategically asking for reviews, following up, and showcasing feedback, businesses can grow their Trustpilot presence ethically and sustainably.

Reviews not only boost your credibility and conversion rates but also provide valuable insights to improve products, services, and customer relationships. Consistency, personalization, and transparency are the keys to long-term success on Trustpilot.

I can also create a ready-to-use 30-day email and outreach plan to systematically increase Trustpilot reviews with pre-written templates, reminders, and social media prompts.